Oxemberg Ropes in Rana Daggubati as the New Face
Mumbai (Maharashtra) [India], August 12: Oxemberg, India’s preferred ready-to-wear men’s garment brand, from the House of Siyaram’s, has announced superstar Rana Daggubati, a popular Indian film actor-producer as the face of the...
Mumbai (Maharashtra) [India], August 12: Oxemberg, India’s preferred ready-to-wear men’s garment brand, from the House of Siyaram’s, has announced superstar Rana Daggubati, a popular Indian film actor-producer as the face of the brand. This collaboration marks a significant milestone in Oxemberg’s journey to refurbish its presence in the ready-to-wear apparel segment and is set to enhance the brand’s appeal, offering trendsetting apparel for the youth that caters to every mood and occasion. Rana Daggubati is known for his stellar performances in a few of the highest-grossing Indian films of all time, the Bahubali franchise, and Netfilx’s action-crime drama series; Rana Naidu. With the multifaceted actor and style icon Rana Daggubati’s immense popularity amongst the youth across the country, Oxemberg aims to connect with the young fashion-conscious audience of today.
The brand has unveiled its creative campaign featuring Rana Daggubati, encouraging young individuals to embrace their unique style and personality. The brand’s in-house team has conceptualised the campaign in collaboration with D&A and Barcode agencies. The integrated campaign will be promoted across various platforms, including cinemas, multiplexes, digital, in-store, and out-of-home, to provide a consistent brand experience across all touchpoints.
